Journal of Undergraduate Research

Tara J.V. Flake and Professor Russell Mouritsen, Communications – Advertising and Marketing Advertising departments worldwide face difficult and costly decisions every day. Their decisions include things like how to portray their product in the best way, what their advertisement should look and/or sound like and where their advertisement should be placed, just to name a […]

Erica Williams and Dr. Dale Cressman, Communications My project began with a flight to Lusaka, Zambia with a non-profit organization based in America Fork, Mothers Without Borders. The program consisted of daily service activities, nightly dinners with a Zambian family, and lodging in a hostel in Lusaka. Every morning we rode a bus to a […]

Heather C. Bowser and Dr. Kevin L. Stoker, Communications One challenge for LDS journalists is finding a way to combine gospel principles with the mission of journalism to; according to the Society of Professional Journalists Code of Ethics, seek truth, “promote the flow of information,” and “stimulate high standards and ethical behavior in the practice […]

Nikki Ricks The purpose of this study is to examine differences in eye-tracking patterns between high and low risk groups of young adult women (based on the presence or absence of eating-disordered cognitions) using Scan Path Analysis. Recently, the BYU Communication Research Center purchased eye-tracking equipment from Applied Science Laboratories in Boston, MA. This equipment […]

Autumn Linford and Dr. Kevin Stoker, Communications Department The news media relentlessly covered Hurricane Katrina and it’s reign of destruction since it first touched down near the gulf coast in 2005. The havoc it wreaked on the homes, businesses, and individuals in that area has made federal reports herald it as “one of the worst […]

Megan Stoker and Dr. Kevin Stoker, Communications For my ORCA project I was attempting to determine how conflicts of loyalty were addressed in modern public relations practices. From previous research I had determined that there were no clear cut guidelines for public relations practitioners to use when evaluating and deciding between two conflicting loyalties. This […]

Cari Breckenridge-Brown and Dr. Steve Thomsen, Communications Eating disorders have long been a major concern for college-aged women. It is no secret that peer pressure (also known as peer “descriptive norms”) has a strong effect on women’s self-perception. More specifically, a descriptive norm is the perception a person holds about the prevalence of a behavior […]

Lindsey Blumell and Professor Robert Walz, Department of Communications This was a great undertaking and a great project and I feel so blessed to have been apart of making a documentary about the great life of Kresimir Cosic. It was a process that took almost a year to complete and hundreds and hundreds of hours, but […]

Taylor Syphus and Dr. Allen W. Palmer, Communications From Beethoven to BMW, Oppenheimer to Audi, Mendelssohn to Mercedes-Benz the highly traditional German culture that bred some of the world’s most notable musical, intellectual and philosophical geniuses has also produced some of the most technologically-advanced and best-engineered cars in the world. However, globalization and increasing competition […]

Mathew Miller and Professor Doug McKinlay, Communications Illiteracy has long been the focus of numerous humanitarian organizations that all have the same basic goal: eliminate illiteracy and provide the basic education necessary to increase the overall quality of life. In other words, if people can read they can learn and through learning they are better equipped to […]