Brandon B. Buhler and Dr. W. Jeff Wilks, Accounting and Information Systems Over the past few years, investors in Corporate America have witnessed a rise in financial fraud. With escalating frauds in the business world, investors are more determined to gain assurance from the auditors of the financial statements. The Sarbanes-Oxley Act of 2002 also […]
The Art of Profitable Service Recovery: A Strategic Model
Aaron R. Brough and Dr. Kristen DeTienne, Organizational Leadership and Strategy Disappointed customers are less likely to continue doing business with a firm and more likely to drive other customers away. Obviously, such actions can be costly for companies. Service recovery may be defined as any actions a company undertakes in order to mitigate the […]
Entrepreneurial Success Factors
Bryant D. Blanchard and Dr. Ervin Black, School of Accounting and Information Systems Every company has an entrepreneurial beginning. Some companies grow into huge corporations that provide thousands of jobs and generate millions in tax revenue, while other companies remain small and fight to stay in business from year to year. This observation prompts the […]
An Empirical Experiment on Service Recovery Design
Marc Preston Bernhisel and Dr. Kristie Seawright, Business Management “Mistakes are an unavoidable feature of all human endeavor and thus also of service delivery” (Boshoff, 1997, p.110). Regardless of the efforts and precautions to avoid breakdowns and errors in service delivery, failures are bound to occur. Although failures will always occur, firms can avoid the […]
Bridging the Cultural and Educational Gap Between Humanitarian Groups, Researchers, and the Ghanaian People
Aaron Yates and Dr. Beverly B. Zimmerman, English During the summer of 2002 I did quantitative research with the HART organization (Humanitarian Aid Relief Team) in Ghana on the spread of Buruli Ulcer (BU). I found that there were cultural barriers that prevented the Ghanaian people from understanding Western concepts of medicine and receiving needed […]
Luise Adelgunde Victorie Gottsched
Jesse C. Wood and Dr. Michelle Stott James, Germanic and Slavic Languages Johann Christoph Gottsched is an extremely well-known figure in German literary history. He was a prominent author of the enlightenment, and scholars and casual readers of German drama and literature recognize him as one of eighteenth century Germany’s most read authurs. Unfortunately, the […]
Audio Sampling of the Aymara Language
Aaron M. Waldrip and Dr. Cynthia Hallen, Linguistics Upon arriving in the city I couldn’t help but notice the barrenness of my surroundings. Sitting at approximately 12,500 feet above sea level, the city of El Alto in La Paz, Bolivia leaves a distinct impression upon your eyes, nose, and particularly your lungs. Your eyes see […]
The Sacred Life of Don Quixote
Jonathan William Wade and Dr. Dale Pratt, Spanish and Portuguese Nearly four hundred years after the publication of the first part, I assumed the daunting task of writing about Don Quixote de la Mancha. With literally thousands of publications related to Cervantes’s masterpiece, I knew that writing an honors thesis about Don Quixote would be […]
Anglicisms in Buenos Aires Spanish
C. Cecilia Tocaimaza-Hatch and Dr. Robert Smead, Spanish and Portuguese Background Buenos Aires, the capital city of Argentina, has distinguished itself from the rest of the Argentine cities by being the site of foreign influences throughout its history as an immigrants’ city. In particular, the presence of an English influence in Buenos Aires is well […]
Carmen de Bello Actiaco (PHerc 817): The Illumination of a Two Thousand Year-Old Papyrus with a 21st Century Eureka
Stewart Tanner and Dr. Roger Macfarlane, Classics The days when scholars of the Classics refuted the ability of technology to contribute to their discipline are a memory of the past. From archaeology to papyrology the study of the Ancients through the lens of tomorrow advances daily. Such was my experience with the revolutionary breakthrough of […]
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