David Matthew Godfrey and Dr. John Davies, Department of Communications Summary As more and more brands attempt to position themselves as socially responsible, this research attempted to discover the impact of “ethical” advertising messages on sales. The world needs solutions to complex social problems and corporations can contribute, but can “ethical” branding increase profit by […]
Search Results for: measuring
Remote Control And Web-Access Of The Mitutoyo Coordinate Measuring Machine
Cun Ling Linda Chu and Dr. C. Greg Jensen, Mechanical Engineering Overview The goal of this project was to devise a way to remotely control a Coordinate Measuring Machine (CMM) so students could measure an engineering product wherever they have access to a computer. The project began as a semester assignment for Dr. Jensen’s ME […]
The Test-Retest Reliability of Measuring Body Composition Using DEXA (Dual Energy X-Ray Absorptiometry)
Celia Bowles and Dr. Larry Tucker, Physical Education The problem of obesity has become a pressing issue for the general population. Currently, about one-in-two adults is overweight or obese.1 Obesity is a predecessor of various health problems such as diabetes, heart disease, hypertension, hypercholesterol-emia, and some cancers.2 Annually, almost 300,000 deaths in the U.S. can […]
The Politics of Religious Pluralism in Palestine: Measuring Democracy Through the Eyes of Palestinian Christians
Matthew D Whitton and Dr. Chad Emmett, Geography Despite recent events, the last ten years has represented an unparalleled opportunity for Palestinians and Israelis to resolve their many differences at the negotiating table. With the signing of the 1993 Oslo Accords, Palestinians received for the first time a level of autonomy that many hope will […]
Measuring a Highly Religious Population: Development of an Empirical Test for Brigham Young University Students
Marin Turley and Dr. Steven R Thomsen, Department of Communications This research charts the development of a reliable scale that can discriminate differences in religiosity in a highly religious population. Approximately 99% of the more than 30,000 students at Brigham Young University are members of The Church of Jesus Christ of Latter-day Saints, presenting a […]
Measuring Marital Satisfaction from an Oral History Interview with Couples and Individuals
Matt Thorpe and Dr. Randal Day – Marriage, Family and Human Development Social scientists developed the Oral History Interview and Coding system as a measure of marital satisfaction in couples. Due to the individual nature of its theoretical underpinnings, the system may rate satisfaction equally well through an individual versus a couple interview. This hypothesis […]
A COMPARISON OF TWO ASSAYS FOR MEASURING SERUM LEVELS OF THYMIDINE KINASE IN BREAST CANCER PATIENTS
Dedra A. Cutler and Dr. Kim L. O’Neill, Zoology Thymidine Kinase 1 (TK1) is an enzyme involved in DNA repair and cell proliferation. Increased cell proliferation results in higher than normal levels of TK1. Because of this relationship, TK1 has recently been identified as a useful marker in breast cancer diagnosis and treatment. My current […]
Measuring Relative Reductions in Nitrous Oxide and Ammonia Gas Emissions Using Polymer Coated Urea by Photoacoustic Gas Analysis
Joshua J. LeMonte and Dr. Bryan G. Hopkins, Plant and Wildlife Sciences Farmers typically apply relatively high rates of nitrogen (N) fertilizers, often in excess. This is because N is the mineral nutrient most commonly deficient in agricultural soils. Soil-plant system inefficiencies prevent complete utilization of the N, leaving residual N in the soil, wasting […]
Measuring Cultural Competence in Nursing: A Qualitative Comparison of Education and Workforce Measures
Robin Ellis and Dr. Erin Maughan, Nursing Main Text The most recently published United States census indicates that nearly one fourth of the United States population is non-Caucasian (“Race and Ethnic Distribution,” 2001). Unlike the general population, nearly 90% of registered nurses identify themselves as primary Caucasian. Consequently, cultural awareness in health care has become […]
Defining and Measuring Infant Habituation
Denise Free and Dr. Ross Flom, Department of Psychology Although we arguably know very little about the actual process of infant habituation, in assessing infant conditioning, controlled habituation is the procedure used most often. It may be that how infants habituate could vary as a function of their age. In addition a perceived “inability” at […]
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