Journal of Undergraduate Research

Aaron R. Brough and Dr. Kristen DeTienne, Organizational Leadership and Strategy Disappointed customers are less likely to continue doing business with a firm and more likely to drive other customers away. Obviously, such actions can be costly for companies. Service recovery may be defined as any actions a company undertakes in order to mitigate the […]

Robert James Squire and Dr. Nile W. Hatch, Organizational Leadership & Strategy Strategic analysis is a useful tool in determining the economic prospects of an industry. Strategy can be particularly useful in understanding the dynamics of changing industries. Struggling industries should benefit from an understanding of their strategic environment. The residential masonry industry in Northeastern […]

Chase McMillan and Dr. Kerry Patterson, Organizational Behavior Thailand was the first country in Asia to publicly admit a serious HIV/AIDS problem. Within this acceptance came the commitment to curb the outbreak. The first cases of HIV/AIDS in Thailand were recorded in 1984, but by the late 1980’s, HIV/AIDS spread across the country like a […]

Kelvin Junhan Goh and Dr. Nile W. Hatch, Strategy Dept The business world which we live in today is constantly pursuing new avenues of growth. Corporations try to gain a competitive edge or advantage over other industrial rivals, with cost-cutting a huge emphasis in the recent years. Although the idea might go against the grain, […]

Gianna Rosenbaum Ericksen, Marriott School of Management Many believe that entrepreneurs are born and not taught. There is speculation that success is personality-based rather than skill-based. The stream of research in this area, though, has indicated that skill plays a crucial role in the success of entrepreneurs. Successful ventures also depend on the right combination […]

Todd Plocher and Dr. Mark Hansen, Organizational Leadership and Strategy Recognized cultural differences between nations influence the level of trust that one nation has for another. Trust has long been recognized as an important element in trading relationships between nations, businesses, and individuals. Trust is especially important in trading relationships involving food for reasons such […]

Nathan Lord and Dr. Jeff Dyer, Department of Strategy Innovation is a topic that keeps business leaders up at night. The current competitive landscape of corporate America has become a place in which companies must constantly renew their products, services, and identities. According to a survey by the Boston Consulting Group, an overwhelming majority of […]

Ben Lewis and Dr. Paul Godfrey, Organizational Leadership and Strategy According to the World Bank, approximately 3 billion people, almost half of the earth’s inhabitants live in poverty (World Bank, 2008). Although substantial progress in the war against poverty has been made, the need for economic development is pressing and real. Over the past year, […]

Morgan Williams and Dr. David J. Bryce, Department of Organizational Leadership and Strategy Substantial friction exists in markets when sharing new innovation or realizing the gains that arise from innovation. This friction may create suboptimal outcomes for broader society because it can lead to situations in which the best innovations are not widely shared. For […]

Jonathan DeGraff and Dr. John Bingham, Organizational Leadership and Strategy Employers seek to enhance employee dedication and increase company productivity while controlling operating costs; hence, companies have recently been investing more in human resource (HR) programs and recognition practices. The honors thesis I recently completed at Brigham Young University sought to augment practioners’ and academicians’ […]