Lee J Hinkle, Arthur Weagel, and Spencer Bean

Abstract

Password strength is an issue of growing concern. As more and more personal information, including financial information, is stored online, creating strong passwords to safeguard this information is paramount. In this study we draw from Asch’s conformity experiments and other group conformance-related psychology research to develop a workable solution for encouraging the creation of strong passwords. We then show that this mechanism, namely showing users both a password rating for their own password as well as how their rating stacks up to current passwords on the site, is effective at encouraging strong passwords. Implications, limitations, and recommendations for practice and for further study are also explored.

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