Journal of Undergraduate Research

Wade Wade and Dr. Ryan Elder, Marketing Introduction This project was designed to investigate the effects of exposure to anthropomorphized products on the way that consumers treat other people. Researchers have shown that people starved of social connectedness will sometimes seek relationships with products or brands as a way of relieving social insecurity and the […]

Lonnie Ikaika Bullock and Dr. Kristie Seawright, Business Management Introduction The purpose of this project was (1) to conduct exploratory research on the flows of money within supply chains, including aid chains that exist in poverty environments, and (2) to identify the potential of money flows to mask inefficiencies in the supply chain that can […]

Jowanza Joseph and Dr. Sterling Bone, Business Management Department Protocol and Hypothesis: In this research we set out to understand why people choose to trade in redistribution markets. We define a redistribution market as a market where people swap good-for-good, and no cash exchanges take place. Economic theory predicts that individuals would be reluctant to […]

Colton Hicks and Dr. Nile Hatch, Department of Business Management Abstract: In this paper we develop a method to be able to recognize opportunity for a new entrant in a Bertrand Oligopoly market based upon industrial organization. We infer from the demand curves of competitors if opportunity for a new entrant exists and the necessary […]

Ryan Jeffery Walker and Dr. Kristie Seawright Introduction Unlike manufacturing, zero defects are impossible to achieve in service management due to varying expectations of interpersonal communication and/or customer contact. Recognizing that service failures will occur, effective service managers design recovery elements into their service delivery system. Service recovery is the set of activities designed to […]

Quan Mai and Dr. Kristie Seawright, Marriott School of Management Introduction In the global economy, there are dynamic forces that frame the business environment. In both developed and developing countries, one of these forces is the growing number of entrepreneurs whose internal motivation drives them to seek for new opportunities to overcome their current economic […]

Travis Hancock with Dr. Ryan S. Elder, Marketing

Lidan Xu and Dr. Ryan Elder, Department of Business Management This project is to examine how describing the sensory attributes (vs. non-sensory) of a product impacts variety-seeking behaviors of consumers. It is important to understand when and why consumers seek variety as companies seek to maintain customer loyalty. Prior studies have showed that variety seeking […]